Ditch ‘fast content’ & build trust instead of chasing traffic
Content for consultancies which oozes credibility, authority and personality.
Fixed prices. No retainers.
‘Fast content’ kills trust
Fast content is :
- generic content that has been spun up by a junior writer or LLM;
- engages with the problems of your ideal client but at only a superficial level;
- usually produced as part of a SEO strategy or to fill gaps in an arbitrary content publishing schedule;
- more likely to annoy your ideal clients than leave a favourable impression on them.
AI overviews are eating organic search traffic, social media is becoming increasingly pay-to-play, and LLMs make it easy for anyone to produce huge amounts of plausible-looking content.
The bar for content that builds trust is getting higher.
Generic, SEO-optimised content won’t clear it.
It’s time to focus on building relationships with your content, not chasing keywords.
Interview-driven content is trust building content
My name is Jamie Griffiths. I help founder-led B2B services firms create credible, authoritative, personality-infused content that helps win their ideal clients over to their way of thinking.
My approach is simple: I interview the experts in your firm – the ones who work with clients on a daily basis – and extract the insights that really matter to your buyers. Then I turn those insights into long-form content, social media posts and email newsletters so you can reach your ideal clients on the channels where they consume content.
With just 1 hour of your time per month, I can help you make content which brings ideal clients to your door – clients who already love the way you think about solving their problems.
“Working with him is a dream.”
“Jamie’s very talented. He helped us produce a lot of thought leadership content in a short space of time. Working with him is a dream because he’s able to tease out the most resonant concepts and ideas from a barrage of information and then turn it into fluid, readable content which sparks engagement.”
Simon Wakeman, Wakeman Advisory
Helping firms grow with content…
For consultancies that want to…
Stand out
Attract ideal clients who already understand and value your unique thinking.
Build trust
Demonstrate to your buyers that you understand and can solve their problems.
Showcase expertise
Establish unquestionable authority in your niche.
Be remembered
Express your unique perspective to stay top of mind with your prospects.
Slow Content is…
Expert-led
Based on the experiences and insights of your experts to grab the attention of your buyers.
Story-driven
Sticks in the mind, develops your unique perspective and helps your ideal buyers picture themselves working with you.
Strategic
Helps your ideal clients think through their big, hairy problems – like a free sample of your thinking.
An end-to-end expert content marketing system
Most firms’ content marketing efforts yield few results because they overlook two critical factors:
- Strategy – how does the content move prospects closer to becoming ideal clients?
- Distribution – how is this content going to get in front of potential clients?
The Slow Content system is designed to address these two major pitfalls through
- a comprehensive-yet-efficient onboarding process which sets a strategic direction from the outset;
- an ingenious repurposing system which creates ‘satellite’ content to increase the reach and impact of your ideas on the channels where your ideal clients are found.
One subject matter interview becomes:
- One long-form article, and
- Up to four supporting pieces of content
For smaller firms, this might be all the content marketing you need.
Designed for consultancies
I work only with providers of expert B2B services. I know how to communicate with sophisticated buyers wrestling with big, expensive problems.
With fixed prices
I don’t charge by the hour or by the day – the price I give you is the price you’ll pay. If the work takes longer than expected? That’s my risk, not yours.
And guaranteed quality
Every single piece of customer-facing content I deliver comes with unlimited revisions included in the price. If it’s not right, it’s not done.
“Jamie helped us find our voice across web, social media and thought leadership content.”
“It was very reassuring to know that our messaging was having an impact. His words helped nurture long-lasting relationships with some of our most important clients, and he helped me scale up my thought leadership output.”
Jim Bowes, former founder & CEO, Manifesto
“My go-to copywriter.”
“Jamie is my go-to writer for messaging, website and tone-of-voice work because his output is always of the highest quality. He really listens and then comes up with messaging which speaks directly to the needs and concerns of our audiences.”
Yonca Ibrahim, Arthur
The Slow Content Authority Booster Program
Three pricing plans to suit boutique consultancies from 1-person outfits to shops with around 150 employees.
Lift off
✔ Strategy workshop
✔ Messaging framework
✔ SME Interviews
1 x Long-form content
(Article / Case study)
4 x Short-form content
(Social posts / Emails)
Monthly cost:
$1,400
Moonshot
✔ Strategy workshop
✔ Messaging framework
✔ SME Interviews
✔ Content calendar
2 x Long-form content
(Articles / Case studies)
8 x Short-form content
(Social posts / Emails)
Monthly cost:
$2,500
Warp speed
✔ Strategy workshop
✔ Messaging framework
✔ SME Interviews
✔ Content calendar
✔ Social profile optimisation
4 x Long-form content
(Articles / Case studies)
16 x Short-form content
(Social posts / Emails)
Monthly cost:
$4,200
Plans can be cancelled/switched at the end of any month (though significant discounts are available for 12-month contracts).
Every plan comes with the following bonuses…
Ready to ditch ‘fast content’ and become a trusted authority for your ideal clients?
Request a 30-minute discovery session – it’s free, there’s no obligation and even if we don’t end up working together, you’re sure to leave with one or two new ideas about your content.