Win bigger clients with content that delivers value
Content marketing for agencies & consultancies that builds trust with high-value prospects.
Custom solutions at fixed prices.
Content that separates you from the pack
My name is Jamie Griffiths and I help founder-led firms create authoritative, trust-building content that moves their ideal clients toward a buying decision.
- Thought-leadership content
- Sales enablement content
- Messaging frameworks
- Website content
- Case studies
- Whitepapers
- Reports
Content which presents your people, your services and your methodologies as credible, trustworthy and authoritative.
“Working with him is a dream.”
“Jamie’s very talented. He helped us produce a lot of thought leadership content in a short space of time. Working with him is a dream because he’s able to tease out the most resonant concepts and ideas from a barrage of information and then turn it into fluid, readable content which sparks engagement.”
Simon Wakeman, Wakeman Advisory
Helping firms grow with content…
Content that takes the struggle out of sales
Most agency and consultancy websites are packed with generic marketing fluff that does little to help clients understand their expertise.
- Your ideal clients aren’t searching for “top 5 benefits of X.” They want insight, clarity, and proof of expertise.
- They don’t want to be ‘nurtured.’ They want to make confident, informed decisions.
- They won’t wade through generic SEO blogs. But they will read something that speaks directly to their problems and decision-making process.
I help you create content that unpacks your value proposition with credibility, authority and confidence, so that your sales process becomes less about convincing and more about qualifying.
Content that meets the needs of sophisticated buyers
As a strategic partner to your firm, I’ll help you clarify your message, and create content that earns trust and drives business.
- Understand your ideal client’s decision journey – What do they need to know before they’ll buy?
- Pinpoint your unique value – What sets you apart from competitors?
- Create content that moves clients toward a decision – Thought leadership, case studies and sales-enablement content designed to inform, not sell.
- Distribute effectively – Helping you get your most important messages in front of the right people.
This isn’t about content for content’s sake, or about chasing web traffic that never converts.
It’s about making it easier for the right clients to choose you.
Content that attracts bigger, better clients and grows your firm
Clients who find you through content marketing that has delivered value will already know, like and trust you.
Fewer lost opportunities – There’ll be less drop-off between awareness and action.
Shorter sales cycles – You’ll need to do less convincing.
Higher-value clients – You’ll attract more of your ideal clients and fewer bad fits.
Just like the content in these examples…
Setting the vision for a whole sector
The Future Charity report was produced to help charities and non-profits understand the greatest challenges faced by the sector and the transformations they needed to undertake to surmount them.
Produced by three consultancies: TPXimpact, Kivo and Massive, the report included data from one-to-one interviews, round-table discussions and a large survey of leaders in the sector, as well as six major enablers of the changes needed to address technological, societal, demographic and economic change in the decade ahead.
Growing an agency with educational content
One of the key principles that informs my approach is that marketing content should give your ideal clients the information they need to start taking their first steps with you.
At Manifesto, the digital agency, I helped put this principle into effect over a period of five years, helping grow the company from a six-seat firm to a forty-seat firm before its acquisition by The Panoply (now TPXimpact).
I produced content which helped their ideal clients understand emerging digital technologies and ways of working, and how they could be applied in their organisations.
“Jamie helped us find our voice across web, social media and thought leadership content.”
“It was very reassuring to know that our messaging was having an impact. His words helped nurture long-lasting relationships with some of our most important clients, and he helped me scale up my thought leadership output.”
Jim Bowes, former founder & CEO, Manifesto
Repositioning a firm as sector specialists
I’m currently working with Arthur, a firm of recruitment consultants based in the City of London.
When Arthur made the decision to focus solely on the insurance industry, they needed a new messaging framework to communicate this to the market.
I helped them articulate their value proposition in a clear, compelling way and unite the whole team behind a singular vision, mission and values.
“My go-to for messaging, website and tone-of-voice work.”
“Jamie is my go-to writer for messaging, website and tone-of-voice work because his output is always of the highest quality. He really listens and then comes up with messaging which speaks directly to the needs and concerns of our audiences.”
Yonca Ibrahim, Arthur
Want to fill your pipeline with ideal clients?
Request a 30-minute content strategy session – it’s free, there’s no obligation and even if we don’t end up working together, you’re sure to leave with one or two new ideas about content.