For B2B solution providers…
Frustrated by lead magnets that fail to convert or qualify?
Get off the content treadmill and re-frame your industry with a single, high-value, long-form asset.
Smart, reliable, fixed-price content creation for B2B brands.
Helping B2Bs grow with content…
Strategic long-form content assets that turn your expertise into qualified leads
I’m Jamie Griffiths and I’m one of the few content strategists who understands that selling high-value solutions requires more than blog posts and social media. It requires a blueprint for change.
I’ve spent over a decade working with professional services firms, consultancies, agencies, L&D providers and software companies, and in that time, I’ve learned that filling your pipeline with qualified leads means doing three things:
- Re-framing the conversation. Your prospects need to see their problem differently before they’re ready to buy your solution.
- Proving your expertise early. Trust isn’t built during the sales call – it’s built before prospects ever contact you.
- Arming buyers with ammunition. Your champions need data, frameworks and arguments to sell change internally.
Number 3 is where most content marketers get it wrong. Their lead magnets might get downloads, they might capture emails, but they don’t help you fill the pipeline with qualified opportunities because they’re too superficial to prove expertise or facilitate internal selling.
My process is based on transforming your proprietary knowledge into high-value research reports, whitepapers and strategic guides that prospects will gladly exchange contact details for. Content that gives them everything they need to champion your approach inside their organisation.
It’s not as fast as cobbling together a checklist. But unlike superficial lead magnets, it actually converts traffic into qualified pipeline.
“Working with him is a dream”
“Jamie’s very talented. He helped us produce a lot of thought leadership content in a short space of time. Working with him is a dream because he’s able to tease out the most resonant concepts and ideas from a barrage of information and then turn it into content which sparks engagement.”
Simon Wakeman, Wakeman Advisory
What I help with…
Long-form content strategy & production
I’ll help you find out exactly what type of asset will resonate with your ideal clients, what proprietary insights it should contain, and how to launch it for maximum impact.
Expert research & writing
I’ve been creating strategic content for B2B services businesses since 2011. I know how to conduct original research, extract insights from SMEs, and write compelling long-form content that positions you as the only credible implementer of the vision you’re articulating.
Distribution & content amplification
A single strategic asset can fuel 6-12 months of content. I’ll help you extract maximum value by repurposing your flagship asset into articles, social content, video scripts and sales enablement materials so your expertise reaches buyers across every channel.
Ready for industry-leading content that attracts ideal clients (who already love your work)?
Book a discovery call and let’s see if the Slow Content approach is right for your firm.
There’s nothing that kills trust faster than a disappointing led magnet
Most B2B lead magnets are shallow, generic content:
- Checklists that promise transformation but deliver obvious bullet points
- “Ultimate guides” that skim the surface
- Case studies that are thinly-veiled sales brochures
…usually produced quickly to fill a perceived gap in the content calendar or because “everyone else has one.”
These cheap assets don’t build trust. They erode it. And they convert your website traffic into low-quality contacts who aren’t ready to engage because they haven’t been educated about why change is necessary.
Meanwhile, AI makes it easier than ever for anyone to produce plausible-looking content: generic lead magnets that don’t cut through; superficial ebooks that don’t establish authority.
The bar for content that converts traffic into qualified pipeline has been raised dramatically.
Build your pipeline with real relationships that come from a real value exchange
Instead of churning out disposable content, it’s time to create a single strategic asset that demonstrates genuine expertise.
The Slow Content methodology has been designed and perfected over 30+ engagements with B2B solution providers. It helps you create one authoritative, research-backed long-form asset that:
- Reframes how prospects think about their problem – positioning you as the thought leader who understands their challenges better than they do
- Provides the data and frameworks buyers need to sell change internally – so they approach you already convinced of your methodology
- Proves your expertise before the sales conversation – building trust through value exchange, not sales pressure
- Becomes the centrepiece of 6-12 months of content – easily repurposed into articles, social posts, webinars and sales materials
This isn’t about creating more content. It’s about creating content that actually fills your pipeline with prospects who are ready to embrace your blueprint for change.
“Jamie helped us find our voice.”
“His words helped nurture long-lasting relationships with some of our most important clients, and he helped me scale up my thought leadership output.”
Jim Bowes, former founder & CEO, Manifesto
“My go-to copywriter.”
“He really listens and then comes up with content which speaks directly to the needs and concerns of our audiences.”
Yonca Ibrahim, Arthur
Ready to reframe your buyers problem with a single content asset?
Book a discovery call and let’s see if the Slow Content approach is right for your firm.