Ditch ‘fast content’ & build trust instead of chasing traffic
Content with credibility, authority and personality for consultancies & agencies.
Interview-driven. Fixed prices.
‘Fast content’ kills trust
Fast content is :
- generic content that has been spun up by a junior writer or LLM;
- engages with the problems of your ideal client at only a superficial level;
- usually produced as part of a SEO strategy or to fill gaps in an arbitrary content publishing schedule;
- more likely to annoy your ideal clients than leave a favourable impression on them.
As AI overviews eat your organic search traffic and social media becomes increasingly pay-to-play, the bar for content is getting higher.
Generic, SEO-optimised content won’t clear it.
It’s time to focus on building relationships with your content, not chasing keywords.
Interview-driven content is trust building content
My name is Jamie Griffiths. I help founder-led B2B services firms create credible, authoritative, personality-infused content that helps win their ideal clients over to their way of thinking.
My approach is simple: I interview the experts in your firm – the ones who work with clients on a daily basis – and extract the insights that really matter to your buyers. Then I turn those insights into long-form content, social media posts and email newsletters so you can reach your ideal clients on the channels where they consume content.
With just 1 hour of your time per month, I can help you make content which brings ideal clients to your door – clients who already love the way you think about solving their problems.
“Working with him is a dream.”
“Jamie’s very talented. He helped us produce a lot of thought leadership content in a short space of time. Working with him is a dream because he’s able to tease out the most resonant concepts and ideas from a barrage of information and then turn it into fluid, readable content which sparks engagement.”
Simon Wakeman, Wakeman Advisory
Helping firms grow with content…
For consultancies that want to…
Stand out – Attract ideal clients who already understand and value your unique thinking.
Build trust – Demonstrate to your buyers that you understand and can solve their problems.
Showcase expertise – Establish unquestionable authority in your niche.
Be remembered – Express your unique perspective to stay top of mind with your prospects.
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Slow Content is…
Expert-led
Based on the experiences and insights of your experts to grab the attention of your buyers.
Story-driven
Sticks in the mind, develops your unique perspective and helps your ideal buyers picture themselves working with you.
Strategic
Helps your ideal clients think through their big, hairy problems – like a free sample of your thinking.
An end-to-end content marketing system
Most firms’ content marketing efforts yield few results because they overlook two critical factors:
- Strategy – how does the content move prospects closer to becoming ideal clients?
- Distribution – how is this content going to get in front of potential clients?
The Slow Content system is designed to address these two major pitfalls through
- a comprehensive-yet-efficient onboarding process which sets a strategic direction from the outset;
- an ingenious repurposing system which creates ‘satellite’ content to increase the reach and impact of your ideas on the channels where your ideal clients are found.
One subject matter interview becomes:
- One long-form article
- Up to four supporting pieces of content
For smaller firms, this might be all the content marketing you need.
“Jamie helped us find our voice across web, social media and thought leadership content.”
“It was very reassuring to know that our messaging was having an impact. His words helped nurture long-lasting relationships with some of our most important clients, and he helped me scale up my thought leadership output.”
Jim Bowes, former founder & CEO, Manifesto
“My go-to copywriter.”
“Jamie is my go-to writer for messaging, website and tone-of-voice work because his output is always of the highest quality. He really listens and then comes up with messaging which speaks directly to the needs and concerns of our audiences.”
Yonca Ibrahim, Arthur
Want to fill your pipeline with ideal clients?
Request a 30-minute content strategy session – it’s free, there’s no obligation and even if we don’t end up working together, you’re sure to leave with one or two new ideas about content.